Donnelly Ford stands as an esteemed fixture within Ottawa’s automotive domain, celebrated for its diverse range of top-tier pre-owned vehicles and unwavering dedication to customer satisfaction.
With a legacy of excellence, Donnelly Ford has garnered a loyal customer base and solidified its position as a trusted destination for superior-quality used cars.
The Challenge
Endeavoring to expand their market reach and elevate vehicle sales to new heights, Donnelly Ford confronted the challenge of engaging a broad audience of potential buyers.
To overcome this hurdle, they sought a data-driven and multi-faceted lead generation strategy capable of generating a consistent stream of high-quality leads.
Our Solution
Synkra crafted a bespoke lead generation campaign, meticulously designed to address Donnelly Ford’s specific goals and objectives. Our comprehensive approach encompassed the implementation of various targeted advertising campaigns:
Facebook Lead Form Ads Campaign: Leveraging Facebook’s lead form ads, we devised compelling ad content that captivated potential buyers and enticed them to submit their contact information through convenient lead forms.
Website Live Chat Campaign: Employing website live chat functionalities, we nurtured real-time interactions with website visitors, fostering engagement and capturing valuable leads.
Facebook Direct Website Ads: Deploying personalized Facebook direct website ads, we strategically targeted users, driving them to explore Donnelly Ford’s website offerings.
Direct Mail Campaigns in Ottawa: Employing the power of direct mail, we skillfully engaged potential customers in the local area, further amplifying Donnelly Ford’s reach.
Google Search Campaigns: Capitalizing on Google’s search ads, we presented Donnelly Ford’s inventory to users actively seeking vehicles, directing them to the dealership’s offerings.
The Results
- 2,579 Total qualified leads generated.
- Facebook, Website Live Chat, Direct Mail, Google.
- Implemented website live chat lead capture.
- Affirmed Donnelly Ford's market leadership.
