G&M Auto Sales is a reputable automotive dealership operating in the heart of Ottawa, Canada. Renowned for their diverse selection of pre-owned vehicles and exceptional customer service, G&M Auto Sales has built a strong reputation in the Ottawa automotive market.
The Challenge
Charged with ambitious growth objectives, G&M Auto Sales sought to expand their market reach and elevate vehicle sales to new heights.
To tackle this challenge, they required a robust lead generation strategy capable of delivering a consistent stream of high-quality leads while optimizing their marketing budget effectively.
Our Solution
Synkra formulated a tailored lead generation campaign, meticulously designed to address G&M Auto Sales’ unique goals and objectives. Our strategic approach included the implementation of two targeted advertising campaigns:
Facebook Lead Form Ads Campaign: Leveraging the potential of Facebook’s lead form ads, we crafted engaging ad content that captivated potential buyers and enticed them to submit their contact information through user-friendly lead forms. This tactful strategy allowed G&M Auto Sales to accumulate a rich pool of valuable leads.
Google Vehicle Catalog Ads Campaign: Making the most of Google’s vehicle catalog ads, we showcased G&M Auto Sales’ extensive inventory to users actively seeking vehicles in the local area. Through personalized ad targeting, we sparked heightened interest and directed prospects to explore G&M Auto Sales’ offerings further.
The Results
- 561 highly qualified leads in 2 months.
- Utilized Facebook lead form and catalog ads.
- The average cost per raw lead was $25 CAD.
- The average cost per website lead was $60 CAD.
